Shape attention
in brighter ways.

The Challenge

Louis Capital Markets launched as an independent agency broker-dealer with fewer than 10 employees and a single New York office. Build institutional credibility, attract top talent, and establish executive authority in a crowded financial market — fast.

Strategy

A three-phase corporate communications program anchored in executive brand building, sector-specific media relations, and a narrative that positioned LCM as the premium independent alternative to bulge-bracket banks.

Key Tactics

• Positioned Robert van Batenburg (Head of Global Research) and Ed Morse (Chief Economist) as sector authorities through regular media commentary
• Secured placements in AP, Bloomberg, WSJ, FT, NYT, CNBC, Bloomberg TV, Fox Business, and Reuters
• Built a rapid-response media infrastructure to capitalize on breaking financial news cycles
• Developed an executive speaker platform with broadcast prep and media training
• Expanded the program into energy, oil & gas, and commodities sectors for Phase 2 growth
• Aligned corporate messaging with talent acquisition to attract senior professionals globally

Results

LCM grew from a single-office Wall Street startup to a global broker-dealer with offices across multiple continents and 350+ employees — a transformation driven by credibility, visibility, and narrative control established through JMRConnect's program.

The Challenge

USPack needed to increase its online presence with an integrated program focused on organic visibility, mobility, and lead generation as the company expanded nationally. Both organic SEO and PPC performance needed to improve in parallel.

Strategy

JMRConnect built an Integrated Online Presence Program combining technical SEO, PPC optimization, website improvements, and a mobile-first strategy — each component adapted dynamically as USPack continued its national expansion.

Key Initiatives

• Comprehensive SEO audit and keyword strategy targeting logistics sector search intent
• PPC campaign restructure focused on cost-per-lead reduction and conversion rate optimization
• Website optimization for speed, mobile performance, and user experience
• Organic content strategy increasing relevance and time-on-site metrics
• Continuous adaptation of each initiative as USPack expanded geographically

2016 Results

• +63% phone leads · −9% cost per lead · +29% PPC conversion rate · +26% PPC traffic
• +49% web form submissions · +24% overall traffic · +20% organic search traffic
• −7% bounce rate · +14% time-on-site · +45% mobile traffic
• +500% tracked top-3 keyword ranks · +209% positions 4–10

Client Overview

Yorktel is a leading video and unified communications-as-a-service (UCaaS) provider serving enterprise, healthcare, and government clients. JMRConnect served as their PR agency of record, managing media relations, executive visibility, and thought leadership across the technology press.

What We Did

• Proactive PR outreach — seeking new opportunities rather than waiting for client requests
• Executive brand building for Yorktel's leadership team across Tier-1 technology media
• Rapid-response media relations to capitalize on industry news cycles
• Sustained visibility in UCaaS, video collaboration, and enterprise technology verticals

Client Feedback

"JMRConnect is the most pro-active agency I've ever worked with. They don't just execute requests; they seek out new PR opportunities and initiatives for my company and see them through to completion. Professional yet personable, experienced yet open to learning more about our difficult industry — they are a pleasure to work with."

— Samantha Osowski, VP Marketing · Yorktel

Client Overview

Light Reading is the cable and video industry's leading analyst and editorial publication, covering broadband, cable operators, and emerging media technology. JMRConnect built and maintained an always-on PR relationship that made the agency a trusted daily resource for the editorial team.

What We Did

• Around-the-clock rapid-response communications and media relations
• Executive brand building for key spokespeople and industry commentators
• Consistent issue commentary timed to cable and broadband news cycles
• Built trust with editorial staff through reliable, high-quality, always-timely pitching

Client Feedback

"Mostafa is an amazing man. He hustles around the clock, makes things happen quickly, communicates very effectively, and stays in constant touch when you're working with him. He always backs up his words with action. I only wish there were more PR guys like Mostafa — it would certainly make my job easier."

— Alan Breznick, Cable/Video Practice Leader · Light Reading

Client Overview

MSPAlliance (IAMSP) is the world's largest managed service provider trade association, representing thousands of MSPs and cloud service providers globally. JMRConnect delivered a comprehensive PR and communications program that built the organization's industry authority and drove national visibility.

What We Did

• National PR program positioning MSPAlliance as the definitive voice of the managed services industry
• Expertise-driven media outreach building association credibility with Tier-1 technology media
• Executive visibility for MSPAlliance leadership across trade and mainstream press
• Consistent messaging strategy that reinforced the association's global reach and standards leadership

Client Feedback

"Mostafa Razzak has been a tremendous help to our company. His expertise, advice and PR strategies have taken our company beyond what we thought was possible. Their team is trustworthy, reliable and always hits the mark. Moreover, no one knows this industry better!"

— Celia Weaver, President · MSPAlliance (IAMSP)

Client Overview

Yorktel is a global leader in unified communications and video solutions. JMRConnect managed the product launch PR and analyst relations for YorktelShare — Yorktel's cloud-based UC platform — positioning it for enterprise adoption during a competitive market transition.

What We Did

• Product launch communications strategy for the YorktelShare cloud UC platform
• Analyst relations program with Tier-1 UC/collaboration research firms
• Sustained media coverage in unified-communications and enterprise technology trade press
• Executive visibility for Yorktel leadership as UCaaS category spokespeople
• Competitive positioning narrative that differentiated YorktelShare in a crowded market

Client Feedback

"JMRConnect is the most pro-active agency I've ever worked with. They don't just execute requests; they seek out new PR opportunities and initiatives for my company and see them through to completion. Professional yet personable, experienced yet open to learning more about our difficult industry — a pleasure to work with!"

— Samantha Osowski, VP Marketing · Yorktel

Sector Overview

JMRConnect works with AI-first companies navigating a rapidly evolving and often noisy market. From machine learning platforms to AI-powered SaaS products, we build communications programs that separate genuine innovation from the hype — positioning clients as credible, trusted voices in the AI conversation.

What We Do

• Executive thought leadership across AI/ML trade and mainstream business press
• Analyst briefing programs with Gartner, Forrester, IDC, and boutique AI research firms
• Earned media in publications including TechCrunch, VentureBeat, Wired, and sector-specific outlets
• Product launch and funding announcement PR that drives category authority
• Narrative positioning that translates complex AI capabilities into business-outcome language

Results

Sector Overview

Financial technology moves fast — regulatory changes, competitor moves, and market shifts happen around the clock. JMRConnect provides fintech clients with the around-the-clock media monitoring, rapid-response commentary, and strategic narrative management they need to compete against established financial institutions and incumbents.

What We Do

• 24/7 media monitoring and rapid-response PR for breaking regulatory and market news
• Strategic narrative positioning that distinguishes challenger brands from legacy players
• Executive commentary placement in Bloomberg, Wall Street Journal, Reuters, and fintech trade press
• Investor relations communications support for funding rounds and IPO readiness
• Compliance-aware communications that balance transparency with regulatory sensitivity

Results

Sector Overview

Infrastructure companies build the physical and digital backbone of modern commerce — carrier networks, logistics, data centers, and critical systems. JMRConnect translates complex operational stories into compelling narratives for investors, enterprise partners, and trade press audiences.

What We Do

• B2B enterprise communications that speak the language of operations, reliability, and scale
• Investor relations narrative support for infrastructure growth stories
• Trade press outreach across logistics, carrier, data center, and critical infrastructure publications
• Executive positioning that builds long-term brand equity with enterprise buyers
• Crisis communications preparedness for operationally complex organizations

Results

Sector Overview

The cannabis industry operates at the intersection of rapid growth and complex regulation. JMRConnect builds communications programs for cannabis operators, multi-state operators (MSOs), and ancillary businesses — delivering credibility with investors, partners, and mainstream media while managing compliance sensitivities with precision.

What We Do

• Brand communications strategy for cannabis operators, MSOs, and ancillary tech companies
• Investor relations and funding announcement PR
• Mainstream and trade media outreach that builds legitimacy and normalizes the brand
• Compliance-aware messaging frameworks that navigate advertising and PR restrictions
• Executive thought leadership positioning for operators in maturing legal markets

Results